Developing a CRM Strategy for Business Growth

Developing a comprehensive CRM strategy aligned with overall business goals, ensuring that the CRM system supports the company’s growth and success, is paramount for modern businesses. This involves a multifaceted…

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CRMs Impact on Customer Lifetime Value and Profitability

The impact of CRM on customer lifetime value and its contribution to overall business profitability, including methods for calculating and improving CLTV, is a critical area for businesses seeking sustainable…

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